News, WorkPOSTED October 1, 2015

New Balance names APEX PR new AOR

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(TORONTO, ON, October 1, 2015) – Leading global athletic brand New Balance Canada has named APEX Public Relations their agency of record following a competitive pitch.  The creative communications agency will provide full service public relations, brand ambassador engagement, social media and digital marketing support, and strategic planning services.

New Balance Canada selected the award winning agency for their experience working with a number of high profile retail, apparel and lifestyle brands. “We are looking forward to working with APEX and building on our forward momentum,” said Jon Purdy, Marketing Manager, New Balance Canada. “As we roll out our new brand platform, Always in Beta, we will need the support of a strong agency that is constantly striving to improve and evolve with us. APEX’s creative approach, demonstrated understanding of our brand purpose and willingness to push limits fit perfectly with our attitude and core values.”

“New Balance represents exactly the kind of opportunity that excites us most: an iconic, entrepreneurial brand led by clients who want to challenge the status quo.  We immediately felt a great connection with the New Balance team and their Always in Beta approach,” said Linda Andross, managing partner, APEX Public Relations.

The first orders of business for APEX will include national media relations for Holiday and Spring collections as well as support for the Girls Night Out program launching in January 2016.

About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is currently the only athletic shoe company that manufactures footwear in the U.S. with 25% of our U.S. footwear shipments produced at five New England facilities. The company also operates a manufacturing facility in Flimby, U.K. New Balance employs more than 4000 associates around the globe, and in 2011 reported worldwide sales of $2.04 billion. To learn more about how New Balance Makes Excellent Happen, please visit http://www.newbalance.com.

 


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