Media SpotlightPOSTED February 16, 2017

Julia Eskins & Aleyah Solomon, co-founders of Here & There Magazine

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Julia Eskins and Aleyah Solomon are the co-founders of Here & There Magazine, a publication focusing on art, fashion, culture and design. Julia and Aleyah share their inspiration behind the magazine and thoughts on the current industry.

Instagram

@juliaeskins

@aleyahs

Twitter

@JuliaEskins

@aleyahs

Hereandtheremag.com

What is your favourite piece of content you’ve created? Why?

Julia:

“I am very proud of Here & There Magazine’s latest issue, covering Paris, which I think as a whole features some of our best work yet. The issue is very cohesive yet reflective of the city’s diverse range of talent. My two personal favourite stories are the profile pieces on designer Jean-Charles de Castelbajac (our cover story) and street artist Kashink. Both of them were such fascinating interview subjects and very passionate about using their artistry to influence change. As a freelance journalist, I really value having a platform like Here & There Magazine to experiment with my writing style and narrative forms. I find that Aleyah and I are always pushing each other to be even more creative with every issue and the Paris issue is a perfect example of that.”

 

Aleyah:

“I agree with Julia, our Paris issue really shows how the magazine has evolved. I find it difficult to select one favourite piece of content, but I think having a connection to the cities we work in allows for a bit more emotion to go into the pieces. Our NYC issue will always be one of my favourites because it happens to be one of my favourite cities. With Paris, I felt like I was home when we arrived (and it will soon be my home), so that passion adds to how we cover each place. Another one of my favourites is our Oslo Guide because we really fell in love with that city!”

 

What catches your eye in a pitch?

Aleyah:

“When pitching, you really need to do your research. Here & There Magazine focuses on art, fashion, culture and design. We also feature specific travel and fashion products in our packing guides. So, in general, we are really drawn to brands and creative people that fit our aesthetic and theme.”

 

Julia:

“Yes, the best pitches are personalized and tailored to Here & There Magazine’s editorial calendar and sections. I love when publicists take the time to understand the concept behind the magazine before pitching. I find myself gravitating towards pitches about contemporary artists and emerging designers, as well as brands that we could collaborate with. We’re always looking for accessories and clothing suited to stylish travellers on the go. Beyond that, we’re open to pitches about arts- and culture-focused destinations, as we also publish city guides and travel stories between our regular issues.”

 

Where do you see the future of journalism?

Julia:

“I think that people are becoming much more savvy and discerning about the media they consume, and in turn, valuing quality over quantity. With the amount of information we’re inundated with on a daily basis, content has to be thoughtful and targeted to cut through the noise. I also think that people are searching for authenticity now more than ever. This has led to a raw approach to storytelling – photos appear to be un-retouched and interviews are more candid – which makes it all the more interesting. Overall, I think it’s a really exciting time for journalism because digital media has levelled the playing fields between major media outlets and independent publications, allowing for a diverse range of voices to be heard.”

 

Aleyah:

“I agree, and will add that with the use of digital cameras, everything is so fast and overlooked. I feel like analog will make an amazing comeback, I mean, it already has, and I find myself jumping at the chance to shoot film!”

 

What is the best advice you’ve ever received?

Aleyah:

“Don’t compare yourself to other (photographers) in the industry. Everyone has their own style and second guessing yourself will only add stress and anxiety that will block your own creative ideas and style.”

 

Julia:

“The most successful people I’ve met have reminded me to never take no for an answer, and to never let negativity sway you from achieving your goals. In most cases, the old saying, “where there’s a will there’s a way” rings true. Persistence is key!”

 

Is there a specific trend that you’ve noticed in the last year?

Aleyah:
“I think the one common trend from each city we visit is natural and minimal, with a sporty twist. For example, a streamlined, clean look paired with sneakers and a ball cap, is a trend that suits our lifestyle.”

 

Julia:

“I agree. I’m a huge fan of the natural, minimal look as well, so I’m glad to see that this trend is sticking around. I’ve also noticed that in the last year, there’s been a resurgence of political statements on the runway. Here & There Magazine just covered New York Fashion Week and the event was ablaze with statement pieces. People in the front-row were using their visibility to show their support for various causes and organizations like Planned Parenthood, which was pretty cool. I think it’s amazing when fashion can be used as a platform for deeper conversations, beyond just aesthetics.”

These questions were compiled by Brett. 


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