News

"APEX is a solid and reliable PR agency who does a great job year over year."

Samsung Electronics Canada Inc.

APEX Picks up Six ACE Awards

May 01, 2010

It was a stellar night for APEX at the 2010 CPRS (Toronto) ACE Awards, which took place April 28^th in downtown Toronto. The agency was honoured with a total of five awards, including two gold and three silver awards featuring a diversity of clients in the consumer and corporate practice. It was a proud moment for APEX as these awards are a true testament to the passion, enthusiasm and great work the APEX team consistently strives to bring to our clients, our colleagues and the community.

See our awards page for additional information: http://www.apexpr.com/our-company/awards

Taking the Lead in Pricing

Apr 28, 2010

In an effort to reflect the Canadian/U.S. dollar exchange rate, which is closely approaching parity, Brooks Brothers dramatically reduced its Canadian pricing in April. APEX conducted a media relations campaign to raise awareness about the price reductions, resulting in 35 stories that reached over 7.8 million Canadians.

Canadians bring the coffee house home

Apr 07, 2010

According to Coffee Pods: A Consumer Perspective, a recent study by leading market research company The NPD Group, single-serve coffee makers have increased in popularity with sales showing a 103-per-cent jump in 2009. Further to this, more than one-third of Canadians are buying less coffee or specialty beverages away from home.

Harry Josh Shares His Star-Tested Tips

Mar 25, 2010

Harry Josh media tour, part of John Frieda® Hollywood Hair campaign, invited beauty editors to discover how Harry keeps the tresses of top models and A-list celebrities like Gisele Bundchen, Gwyneth Paltrow, and Fergie looking effortlessly chic this summer and how you can recreate these looks at home.

Revolutionizing Home Entertainment with Introduction of 3D Televisions

Mar 24, 2010

Television will never be the same! Beginning March 26, 2010, Samsung will offer Canadians the opportunity to purchase the first-ever series of 3D televisions in five different models that are packed with leading technological features for the optimal home entertainment experience.