News

"APEX is comprised of highly-talented and highly-creative people with a keen sense of client relations - a must-have for any successful PR agency. I like that the team rises to a challenge over and over again using out-of-the box thinking."

SMEs shun international trade

Oct 12, 2010

According to a study conducted by Leger Marketing for UPS Canada, one out of two Canadian small and medium enterprises (SMEs) are reluctant to expand their activities abroad despite the fact that international markets are growing. According to the results, companies want to stay ‘local’ during an uncertain economy, and are choosing not to venture into the unknown. Businesses need to take action, however. Pat Stanghieri, vice president of marketing for UPS Canada, comments that Canadian organizations currently have a golden opportunity to evaluate the possibilities open to them and to diversify their markets.

Simply Lennon

Oct 08, 2010

There’s a lot that can be said about John Lennon, one of the most influential artists of the 20th century. Even more can be said about the individual experiences people have had growing up with his music. It seems like everyone has a Lennon story. This past Friday and Saturday, which would have been John’s 70th birthday, Google celebrated him with their first-ever animated video doodle. To view the video: http://www.youtube.com/watch?v=TYHCeUfoAnw

There’s a Wii Party In Your Living Room

Oct 07, 2010

APEX hosts a Wii (house) Party for media in Toronto and Montreal to launch Nintendo Wii’s newest game: Wii Party.

Notebook’s remain popular

Sep 30, 2010

The traditional Notebook (a.k.a. laptop) computer continues to maintain strong demand among students despite the recent popularity of more compact Netbooks and Tablets, shows recently released back-to-school sales data.

APEX Adds a ‘Colourful’ Client

Sep 24, 2010

Adding to its existing beauty clients, APEX is pleased to announce a new partnership with Coty Cosmetics Canada. APEX will develop an integrated PR campaign in support of their dynamic brands Rimmel London, Sally Hansen and New York Color adding colourful flair to each brand. APEX will leverage their strong media relationships to create and nurture strategic opportunities for media and influencers to experience and interact with each product line while remaining true to Coty Canada’s cosmetics brand story