News

"Their ideas are refreshing and allow us to explore opportunities outside of the 'UPS way' of doing things, yet are always focused on what our ultimate goals are."

UPS Canada

Grocery Goes Digital

May 20, 2010

To capture the attention of grocery shoppers, St. Joseph Content and Metro Inc., partnered to create a new, collaborative in-store digital display solution that promises an engaging experience for time-pressed shoppers, and value to retailers and vendors alike.

The Original Blue Jeans are Green

May 18, 2010

It’s one thing to be an environmental leader, but it’s another thing entirely to be known as such by consumers. Patti Johnson, country manager and brand director for Richmond Hill, Ontario-based Levi's® Canada, discusses how the brand has been active in the green space since the early '90s when it implemented global sourcing and operations guidelines that included setting maximum contaminant levels at manufacturing plants. Johnson also comments on Levi's® being a leader in terms of child-labour restrictions, working conditions and human rights.

YouTube celebrates Five Years

May 17, 2010

Five years ago, after months of late nights, testing and preparation, YouTube’s founders launched the first beta version of YouTube.com, with a simple mission: give anyone a place to easily upload their videos and share them with the world. Whether you were an aspiring filmmaker, a politician, a proud parent, or someone who just wanted to connect with something bigger, YouTube became the place where you could broadcast yourself. At five years, YouTube has passed another milestone, two billion views per day and counting. That’s nearly double the prime-time audience of all three major U.S. television networks combined.

Click here for an overview of YouTube's history: http://www.youtube.com/watch?v=Tlmho7SY-ic&feature=channel

Beauty and the Best

May 06, 2010

Industry magazine Cosmetics recognizes top beauty PR professionals in Canada and APEX's Zoey Fiksel was one of them!

Massimo Capra cooks up a feast for Samsung

May 06, 2010

Massimo Capra, everyone's favourite mustachioed master of Italian cuisine and a host of the Food Network's Restaurant Makeover, will be making himself much more conspicuous this year after signing a new, one-year contract with Samsung Electronics Canada's Home Appliance Division.