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News

The latest evolution in laundry

Jul 26, 2010

Samsung introduces PowerFoam technology and full Woolmark certification with its latest laundry pair.

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Primus offers new suite of phones

Jul 21, 2010

Primus Canada today announced the introduction of a full suite of Polycom Hosted PBX phones to its commercial product lineup. Now available across Canada, these new phones offer Polycom HD Voice capabilities advancing customers to the next level of evolution in voice technology.

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LIVESTRONG goes global

Jun 30, 2010

Today, LIVESTRONG and NIKE Inc. launch an international expansion of their signature collection beyond the United States to Canada, France and the United Kingdom as a way to continue spreading a message of hope. The new global collection of LIVESTRONG footwear, apparel and accessories will launch in Canada with the Fall 2010 collection tomorrow, July 1.

“I’m very proud to see LIVESTRONG further our mission internationally, build momentum and give people the resources and support they need to fight cancer effectively,” said Lance Armstrong. “We’ve found innovative ways to raise awareness, but the fight is far from over and so I’m encouraged to see LIVESTRONG make an impact in Canada, France and the UK.”

http://livestrongblog.org/2010/06/30/livestrong-gear-goes-global/

Whether By Bottle or By Birth – Do Blondes Have More Fun?

Jun 25, 2010

John Frieda wanted to find out if blondes really do have more fun by creating a VIP experience for blondes (and their darker-haired friends) in the GTA. On Friday night, over 330 women attended The Exclusive Sheer Blonde® Experience that was designed to celebrate their flaxen tresses. To drive attendance to the event John Frieda elected to use social media tactics, media relations and advertising.  At the event, blondes and their guests learned how to customize their hair care regime to brighten, boost and de-brass their tresses with a consultation from Alain Larivée, Canadian Creative Consultant for John Frieda® and his team of talented stylists.

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Nike N7 Launches in Canada

Jun 25, 2010

Nike N7 General Manager Sam McCracken and former Olympian Waneek Horn-Miller announce the Canadian N7 program and collection on Canada AM.  The program’s expansion to Canada creates a comprehensive community program for Native American and Aboriginal populations in North America that will include access to product and support for community organizations that bring sport and physical activity to youth.

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