InsightsPOSTED June 3, 2017

IABC World Conference: Fort McMurray wildfire

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Thanks for your interest in the communications efforts of the 2016 Fort McMurray, Alberta wildfire.

The 2016 Fort McMurray wildfire – a fire larger than Prince Edward Island – was deemed by the Insurance Bureau of Canada as the largest insured disaster in Canadian history, at an estimated $3.58 billion, and over 90,000 residents evacuated to various areas across Canada. Well before this assessment was made public in July 2016, a team of 68 dedicated communications practitioners served within the Regional Emergency Operations Centre (REOC) for the Regional Municipality of Wood Buffalo (RMWB) from May 1-June 30, with the ultimate objective of keeping everyone safe (130,000 including the evacuees and individuals who were in the area during the emergency).

The full case study can be accessed by filling out the form below.

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Also see video footage from our fall 2016 ruckus makers on the Fort McMurray wildfire crisis.


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