Let's goat crazy

Quick fact: Canadians love goats. From a recent “Goat Day” at a Halifax school, to a goat raffle in Moose Jaw and recent goat personality profiles at the Toronto Zoo, we’re clearly fans. To celebrate Canada Day we've herded up some more stuff about our great nation, along with other industry news.

How to take better Instagram photos

Need help taking better Instagram photos? Jessica Spremo gives great how-to tips and explains why it is important from the perspective of a personal and corporate brand.

#CPRSTO dishes on paid media in PR

Paid, earned, owned and shared content - explore all the ways you can measure PR success.

The great Canadian scavenger hunt

Come along for the adventure as the media savvy APEX team explores different media markets across Canada.

R ecognized for excellence at #IABCToronto

We added some shiny hardware to our trophy collection from the IABC OVATION Awards gala.

Featured case study

Re-discovering fresh food at Walmart

To share the Walmart Fresh revamp, APEX devised a multi-phased strategy with a focus on media relations as an agent to connect with the target audience. Find out how we introduced Walmart's Fresh revamp to Canadians.

Upcoming

Come in for a landing at The Flight Deck >> 07/8/15

Is a comprehensive social management platform truly here? >> 07/09/15

Crisis communications planning in the social media age >> 07/30/15

Save hours of time: publish like a pro >> 07/9/15 or 07/30/15

Also interesting

Measuring the real impact of your content marketing

Infographic: The 3 content types that get the most social media shares

The PR industry should place MORE value on media relations, not less

Consumers driving plus-size fashion to the mainstream

Retailers struggle with omni-channel ownership

Featured tweet

June 6, 2015

Wow @hankmardukas6 certainly liked the gift! @apexpr @MGD_CA. A perfect beer for this beautiful weather! http://t.co/7aSzW0bF5o

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