When we began working with Samsung they had a low share of voice in the media and low marketshare relative to powerhouse tech brands (then) BlackBerry and Apple. Through strategic communications and work on the consumer electronic portfolio, our relationship soon spanned their mobile, IT and home appliance divisions. In 2010 we were a strategic partnership throughout Samsung’s Olympic activation working with experiential teams – known as Mobile Explorers – on the ground in Vancouver to introduce consumers to new and innovative mobile products such as the brand’s first smartphone line.