APEX was BMO Financial Group’s agency of record for a decade helping to grow their business on the wealth management and personal and commercial banking sides.Through strategic media relations campaigns (and the media training of over 75 spokespeople) for all line of business at BMO we consistently secured top share of voice among the “Big 5”, including the launch of the biggest boomer campaign in the industry in 2006/2007. Ultimately, transparent and consistent communications and banking go hand-in-hand, and it’s for this exact reason that our relationship was so fruitful.