Do you know what it takes to prepare yourself for a pitch presentation? Whether it’s pitching a new idea to your boss or colleagues, a new product to a client, or for new business – there are steps you can take to get ready for that meeting.
We asked a few of our experienced pitchers at the office for some advice and here’s what they had to say:
Linda Andross, managing partner, stressed the value of the client and having everyone who is in attendance for the pitch presenting.
“You want to leave your client with something relevant or useful, so make sure you do your homework on the organization and the people you are presenting to. The presenters are just as important because they each have a role for the pitch and they also must have a passion for what they are discussing. Lastly, remember to “practice, practice, practice,” which will lead to a seamless and engaging presentation.”
Ken Evans, managing partner, relayed the point that the pitch is like a performance and that along with your team, you are the star attraction.
“You must use all your props, special effects and a little theatre. The focus should be on you and your team – you should be what will make the presentation interesting, not the PowerPoint deck on the screen, which is just a prop that you use. Another important piece of advice is to not neglect the “why.” The audience hears about the “what” all the time, what will really get the pitch to stick is the why.”
Adding to that, Diane Bégin, vice president, social marketing and brand communications, really values engagement with the client.
“Listening and watching body language are critical to a pitch. The pitch or presentation should be a conversation; it should not just be you telling them what you think. If someone is being talked at the whole presentation, their body language will show genuine disinterest and lack of attention. Whereas if it’s more like a conversation, they are much more likely to remain engaged.”
On top of preparing and delivering the pitch, you also must remember that it doesn’t end after the presentation. Make sure you note any important points that may have been shared and follow-up accordingly.
Do you need help polishing your presentation skills? Drop us a line.