InsightsPOSTED March 2, 2016

ApexKnit: A new & innovative design from Herschel

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Once again the talented and inspiring brothers, Lyndon and Jamie Cormack of Canadian brand Herschel Supply Co. have launched a new limited edition collection, the ApexKnit. (Read more at Herschel: My life in a bag.)

 

With a new look showing the brand’s evolution and longevity within the industry, the ApexKnit fabric is composed from a densely woven 600D high-tensile yarn. This new technology offers a slight stretch, while simultaneously keeping the aesthetic form of this beloved look that emulates the success of a brand that increased sales 900 per cent from 2010 to 2011.

 

Though the exterior may look different than previous collections, I love how you continue to see the quality and protective elements within the interior, keeping your possessions safe no matter where life’s adventures take you. Carrying your beloved technology is easy with padded laptop and tablet sleeves with accompanied mesh organizers for other valued items that are needed in your daily routine.

 

The ApexKnit collection is comprised of three stand-out pieces:

  • Apex Lawson: embodying the classic Herschel backpack cut while combining the new elements of the ApexKnit collection.
  • Apex Dayton: the more modern of the two backpacks with a seamless body and with a bold vertical zipper detail.
  • Apex Network Pouch: taking on a more classic feel, this pouch/clutch combines the innovative technology of the new collection with an elegant touch.

 

With the standard Herschel versatility, combined with the new innovative and minimalist look, it is no wonder that this limited collection is sold out!  Again, I’m a huge fan of Herschel and am always mesmerised to watch how the brand evolves and navigates within the industry appealing to all types of consumers, from the bohemian-relaxed feel all the way to the business-casual individual.

 

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*Photo from Herschel Supply Co.